The Investor Education and Protection Fund Authority has launched Phase II of its flagship initiative Niveshak Didi, aimed at deepening financial literacy among rural communities, with a strong focus on empowering women. The launch event took place in Hyderabad, featuring a financial awareness camp at Patelguda Panchayat, attended by CEO Anita Shah Akella and Krishna Kumar L, Region Head of India Post Payments Bank, Telangana Circle.
The initiative builds on the success of Phase I by expanding outreach, introducing interactive training modules, and collaborating with grassroots organisations to maximise impact. Niveshak Didi is designed to equip women and rural households with the knowledge to make informed financial decisions, safeguard their earnings, and actively participate in India’s financial ecosystem. The camp was conducted in Telugu to ensure accessibility and comprehension.
Anita Shah Akella stated that Niveshak Didi acts as a catalyst for bridging financial knowledge gaps and building confidence in communities. Krishna Kumar L highlighted the role of India Post Payments Bank in delivering financial education and services to the last mile, leveraging its extensive network across villages and panchayats.
Phase II of the programme focuses on women-led financial empowerment, promoting savings, investment safety, fraud prevention, and the use of digital platforms for secure transactions. The initiative aligns with IEPFA’s mission to foster financial literacy and investor protection through strategic partnerships and nationwide outreach.
IEPFA, operating under the Ministry of Corporate Affairs, continues to drive efforts to create a financially informed and resilient society. Through Niveshak Didi, it aims to transform rural financial awareness and ensure that women across India are equipped to navigate the financial landscape with confidence and security.
