The Ministry of Finance has announced significant progress under its three-month nationwide financial inclusion saturation campaign launched on 1 July 2025, aimed at ensuring full coverage of flagship social security and banking schemes across all Gram Panchayats and Urban Local Bodies. The campaign, led by the Department of Financial Services, will run until 30 September 2025 and covers Pradhan Mantri Jan Dhan Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana, Pradhan Mantri Suraksha Bima Yojana and Atal Pension Yojana.
In just two weeks, the campaign has facilitated the opening of 1,39,291 new PM Jan Dhan accounts and conducted 43,447 camps across districts, out of which progress from 31,305 camps has been compiled. Additionally, Know Your Customer details were re-verified for 96,383 inactive Jan Dhan accounts and 1,01,778 other savings accounts. Nomination updates were executed for 66,494 Jan Dhan accounts and 63,489 other savings accounts.
Enrolments under social security schemes have seen sharp momentum, with 1,83,225 citizens joining PM Jeevan Jyoti Bima Yojana, 2,88,714 under PM Suraksha Bima Yojana and 67,668 under Atal Pension Yojana. A total of 1,665 claims have been settled under the PMJJBY and PMSBY schemes, further reinforcing the effectiveness of financial safeguards for economically vulnerable groups.
Financial literacy initiatives were launched in parallel across regions such as Balod in Chhattisgarh and Karbi Anglong in Assam, covering topics like digital fraud awareness, access to unclaimed deposits and grievance redressal mechanisms.
The saturation campaign aims to reach nearly 2.70 lakh rural and urban governance bodies by the end of September and marks a major step in bringing all eligible citizens under formal financial systems. These efforts are integral to the Government of India’s objective of inclusive and sustainable economic development through universal access to banking, insurance and pension services.
