India has launched Ayush Nivesh Saarthi, a digital investor facilitation portal designed to position the country as a global leader in traditional medicine and wellness. The platform, introduced by the Ministry of Ayush in collaboration with Invest India, aims to streamline investment, policy access, and financial incentives for stakeholders in the rapidly growing Ayush sector.
Unveiled on May 29, 2025, during the Ayush Stakeholder/Industry Interaction Meet at Vanijya Bhawan, New Delhi, the portal was jointly launched by Commerce & Industry Minister Piyush Goyal and Ayush Minister Prataprao Jadhav. The event brought together government officials, industry leaders, and global stakeholders, reinforcing India’s commitment to transforming its wellness systems into a robust economic engine backed by data-driven insights and transparent investment facilitation.
India’s Ayush industry has emerged as one of the fastest-growing sectors, recording an annual growth rate of 17% between 2014 and 2020. With rising global interest in natural, preventive, and wellness-based healthcare, Ayush is leading a new wave of global health and lifestyle transformation.
Speaking at the launch, Goyal emphasized India’s openness to investment, noting that the sector benefits from 100% FDI through the automatic route. He stated that the portal signals India’s readiness for collaboration and innovation in holistic healthcare, integrating deep-rooted traditions with a modern vision.
Jadhav described Ayush Nivesh Saarthi as a transformative enabler, combining government policies, India’s natural wealth of over 8,000 medicinal plant species, and globally trusted wellness traditions. He stressed that the platform will provide real-time data, transparent policy guidance, and access to a rapidly expanding market, making Ayush not only India’s heritage but a global investment opportunity.
Ayush plays a critical role in medical value travel (MVT) and the global wellness economy, ranking among India’s top five health services and contributing to the $13 billion MVT sector. The new portal is expected to attract foreign direct investment, empower entrepreneurs, and showcase India’s leadership in traditional medicine and wellness.
With the launch of Ayush Nivesh Saarthi, India has reaffirmed its vision of making Ayush a pillar of both public health and economic growth, setting a new benchmark for innovation and investment in wellness-based healthcare.
