The Central Consumer Protection Authority (CCPA) has directed e-commerce platforms to conduct self-audits within three months to identify and eliminate dark patterns—deceptive design tactics that manipulate consumer decisions. The advisory calls on companies to issue self-declarations confirming they are not engaging in misleading practices, fostering a transparent digital ecosystem that strengthens consumer trust.
The Department of Consumer Affairs has also formed a Joint Working Group (JWG) comprising representatives from government ministries, regulatory bodies, consumer organizations, and law universities to monitor dark pattern violations and share findings. The group will recommend awareness programs to educate consumers on fraudulent online tactics.
CCPA has previously issued notices to e-commerce firms found violating the Guidelines for Prevention and Regulation of Dark Patterns, 2023. The guidelines list 13 dark patterns, including false urgency, bait-and-switch tactics, forced action, disguised advertisements, and subscription traps. Officials warn that these manipulative interfaces are designed to pressure consumers into unintended purchases and must be eradicated.
This initiative is part of India’s broader consumer protection strategy, reinforcing fair e-commerce practices and ensuring platforms comply with ethical digital commerce standards.
