G Subramanian, Editor in Chief of Forever News, gave a presentation on responsible media coverage of childhood non-communicable diseases (NCDs) at the workshop titled “Strengthening Media Capacity on Childhood Non-Communicable Diseases” held on September 15, 2025. The event was organized by UNICEF, Maharashtra, in collaboration with India’s Press Information Bureau to guide journalists on how to report these health issues effectively while building public trust and awareness.
In his address, Subramanian emphasized that childhood NCDs are neither untreatable nor a cause for panic. He pointed out that with early diagnosis, proper medical care, and lifestyle management, children affected by such conditions can lead healthy and fulfilling lives. He urged media representatives to focus on constructive and supportive reporting rather than highlighting only the challenges or worst-case scenarios.
Subramanian encouraged the use of accurate, evidence-based information in reports and advised journalists to consult healthcare experts before publishing content. He stressed that spreading unverified or alarming information could increase anxiety among families and caregivers, potentially leading to harmful misconceptions about the disease.
He also highlighted the importance of avoiding stigma in media narratives. Children suffering from NCDs should be portrayed with dignity and empathy, and the coverage should empower parents and communities to take informed steps toward prevention and management. Stories of recovery, resilience, and available treatment options, he said, would help families feel supported and less isolated.
The presentation also underscored that awareness initiatives must focus on prevention, early intervention, and access to healthcare services. Media coverage should explain how routine health check-ups, balanced nutrition, and physical activity play a vital role in managing these diseases.
Subramanian’s remarks were aimed at reinforcing the media’s role as a responsible communicator that can guide society toward informed decision-making. He concluded by appealing to journalists to build confidence in audiences by offering reassurance and hope rather than fear.
The workshop provided a platform for media professionals to better understand the nuances of reporting on childhood NCDs and highlighted the significant impact of sensitive, fact-based storytelling in helping affected families navigate the challenges with courage and support. The session reflected a growing consensus that thoughtful reporting can promote awareness, reduce stigma, and ensure that children with NCDs receive the care and attention they deserve.
