Shades of India launches Nazraana, a collection dedicated to Awadh and its festivity!


Mumbai:  Internationally acclaimed and India’s most innovative textile brand; Shades of India has launched its latest collection – Nazraana that draws inspiration from the British influence over Awadh, on central India, in the late 18th and early 19th century!

Reliving the days of glory that made Awadh a city of poetry, dance and music, this collection celebrates the beauty, pride and wildness of today’s women who enjoys a powerful role in their social and personal lives. Capturing the essence of that era with fabrics, such as, silk and fine muslin this new line of exquisite clothing whispers of love and intrigue behind marble screens.

Talking about the inspiration and the reasons behind choosing this theme, Mandeep Nagi, Design Director, Shades of India, said, “While selecting a theme, we always look at sensibility of different times, era and countries where there is a fusion of varied cultures. In the 18th and the 19th century, Awadh drew travelers from across the globe and was hugely influenced by the cultures of British, French and Italians, which gave us an opportunity, to come up with an interpretation of the diversified taste and multi-cultural ethos that existed during those times.”

This collection is a tribute to Awadh, to its style, to its festive evenings and conceived as a Nazraana – by origin a Persian word meaning a gift offered in appreciation – to Awadh and the culture of Lucknow.


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