SWOT Analysis for Saudi Arabia Theme Parks Market: Ken Research



The theme parks of the country have been further explained with details on market share contributed by major investments groups in various regions of Saudi Arabia. The stakeholders of this report include theme park market players, companies involved in research, manufacturing, distribution, and marketing of equipment used in theme park activities, and the new entrants and venture capitalists who wish to invest in hospitals market in future.
Detailed comparative analysis of major theme parks has also been provided. Various marketing analysis factors such as trends and developments and SWOT analysis are also added in the study. The future analysis of the overall Saudi Arabia Theme Parks market has also been discussed along with recommendations from analyst view.

Saudi Arabia Theme Parks Market

The limited sources of entertainment for people in Saudi Arabia raised the demand for amusement parks, thereby allowing theme park operators to cater to mass population and thus contributing to the entertainment sector of the country. The revenue generated by theme parks in Saudi Arabia inclined from USD ~ million during 2014 to USD ~ million during 2016, registering a CAGR of ~% during the period 2014-2016. Some theme parks in the country specialize in certain rides which help them earn more revenue. Technically advanced theme park resulted in higher theme park visitors, causing revenues of the theme park market to witness robust growth during 2016.
Saudi Arabia Theme Park Market Segmentation.

In Saudi Arabia theme parks market, the revenues generated by amusement parks have positively driven the overall revenues of the entertainment services market during the review period. Continuous technical advancements and improved safety standards by major players to match the customer preferences have made this segment contribute majority share of ~% towards theme parks market in the country.

As admission charges are mandatory to be paid by every individual for entering any theme park, Admissions to parks contributed ~% of the revenues generated by the market players through various sources in 2016. Major theme parks in Saudi Arabia have well known restaurants and food outlets present within the premises. The increased demand for restaurants due to growing footfall in theme parks has made this segment contribute ~% to the overall revenues of market in 2016.

Walk-ins segment in admissions category had accounted for ~% of overall theme park admission revenues in Saudi Arabia during 2016.The absence of online media to book tickets for theme parks in the country has augmented the number of people purchasing tickets from the counters set-up in the parks at the time of entry.

Competitive Scenario

Al Hokair group has set up ~ indoor Family Entertainment Centers in Saudi Arabia typically under the brand “Sparky’s”, “Metropolis” and “Vortex”; which undergo continuous technical advancements to meet changing demands of customers. The group has a revenue share of ~% in the overall theme parks market of the Kingdom. Atallah Happy Land Park operates with over 100 rides and various other sources of entertainment to cater the demand of each individual, which has assisted group to add USD ~ million in the theme parks market during 2016. Al Shallal Theme Park owned by Fakieh Group and Jungle Land are other major players operating in the market.


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