How Patanjali Ayurved is giving Strong Competition to Major FMCG Companies in India?: Ken Research


May 2016
Patanjali Ayurved has become one of the fastest growing FMCG organizations in India. Between 2012-13 and 2013-14, the company’s net profit increased by nearly 103%. Patanjali Ayurved was incorporated in 2006 as a private limited company and subsequently converted into a public limited company in 2007. The firm has 3 manufacturing plants located in Haridwar for producing and directing retail sale of products through Patanjali Arogya Kendra, Patanjali Chikitsalya, Swadeshi Kendra and more than 178,000 retail outlets network across the country.
While Patanjali Ayurved, is involved the production and trading of FMCG, herbal and ayurvedic products under the flagship company of the Patanjali group, there are more than 40 companies under the group umbrella Patanjali. The group has registered total revenue of more than INR 2,000 crore in FY’2015.
The brands Patanjali Ayurved markets and sells products via its 15,000 exclusive outlets spread across the country and more than 100,0000 stores that keep SKU of the products. This has aided the company to build a swadeshi image for the group which is one of the mottos.
The company is giving a robust competition to foreign companies in each and every FMCG segment — be it medicines, herbal cosmetics or foods with the target positioning of all the products at 10-40% cheaper than MNC brands in the market, as per baba Ramdev.
The upcoming company report on Patanjali Group will be available for pre-order in July 2016 exclusively on Ken


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