Shriram Life Insurance wins CII AWARD for Active Customer Engagement 2019


Mumbai, December 12, 2019: Shriram Life Insurance Company has won the Recognition for Active Customer Engagement Award – 2019 based on the assessment outcome of the ‘CII AWARD FOR CUSTOMER OBSESSION-2019’. Confederation of Indian Industry (CII) had instituted the ‘CII Award for Customer Obsession’ in 2016, to promote the culture of customer centricity in the Industry.

Shriram Life insurance received the Recognition for Active Customer Engagement Award 2019, from Mr. B. N. Satpathy, Former Senior Advisor, NITI Aayog, Sr Consultant in the office of Principal Scientific Advisor, Cabinet Secretariat – Govt. of India.

The Recognition for active customer engagement award was announced by the CII, after a thorough evaluation done by CII members, basis the self-assessment report submitted by the nominees followed by a rigorous two day on-site inspection to evaluate 7 key parameters for managing customer experiences.

Mr. Casparus Kromhout, Managing Director & Chief Executive Officer, Shriram Life Insurance Company Limited, said, “Shriram Life has inherited its philosophy of “People First” and principles of serving the community, social responsibility and economic inclusion from the Shriram Group. Focused on the mass market segment, the whole purpose of Shriram Life is driven on customer centricity. The company works very closely with its customers to understand their unique requirements and develop innovative technology driven solutions to continuously enhance the value offered. Further, receiving this award on the 45th anniversary of the Shriram Group reaffirms our focus and highlights our determination to bring financial protection to the Aam Admi.”


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