Government of India along with Government of Maharashtra  to organise Digi Dhan Mela  in Mumbai on 3rd January 2017 at  to promote Digital Payments





Mumbai, December 30, 2016


Government of India along with Government of Maharashtra is set  to organise a Digi Dhan Mela  in Mumbai on 3rd January 2017   to promote Digital Payments Special  habit amongst the citizens  of the city  and the State .


This is being done under the aegis of   present two schemes of Government of India, namely Lucky Grahak Yojana for Consumers and Digi-Dhan Vyapar Yojana for Merchants, which seek to nudge people towards significantly higher usage of digital transactions through the offer of incentives. The Government of India seeks to promote digital payment methods to encourage consumers and merchants to increasingly shift to these payment modes. NITI Aayog of Government of India and Department of Electronics & IT are  leading the efforts in this direction .


The venue of the Digi Dhan Mela is at Mumbai University, Fort. It will be a daylong event, starting  from 10..30 am and shall continue till 4.30pm.  The mela would have  50 stalls manned by banks, e wallet, telecom and transportation (auto/car) network companies,  Aadhaar enabled payment system (AEPS) vendors, merchants associations, Aaple Sarkar Seva Kendra operators , Fair Price Shop Owners, small vendors ,self help groups from MSRLM,  NPCI, UIDAI etc.


Training regarding digital payments will also be imparted to the Aaple Sarkar Seva Kendra operators, Fair price shop owners, Auto-Taxi operators from Mumbai, Thane and Raigad. All such providers will be provided space at venue where customers and merchants will be able to get information and get sensitised or trained about digi operations.


Government is also organizing competition regarding slogan making, radio jingles/ spot etc  for two age groups – below 18 and above 18.Digital prizes/Awards  would  be given to persons for winners various contests that would take place under the scheme. 



Awards will be given out  on a daily and weekly basis under the Lucky Grahak Yojana and weekly basis under the Digi-Dhan Vyapar Yojana.  The scheme will be implemented by National Payments Corporation of India (NPCI). Only those transactions that take place through RuPay Cards, USSD, UPI and AEPS are eligible for this scheme. The draws for these events will be taken out in 100 different cities around the country, in a ceremony accompanied by a digital payments adoption fair called Digi Dhan Mela. This event  is expected to act as  a platform to promote digital payments.


The scheme has  become operational nationally  with the first draw on 25th December, 2016    (coinciding with Christmas)  and would lead up to 14th April 2017(coinciding with Babasaheb Ambedkar Jayanti) with a Mega Draw.


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