Calling All Aspiring ‘Home’ Chefs Keen Cooks Dish Up Home Food with ‘HyperCITY Budding Chef’

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Craving fresh home-cooked meal but too lazy to make one up yourself? Head to HyperCITY Retail (India) Ltd., one of the largest hypermarket chains in the country, as it announces one of their pioneering initiatives called the ‘Budding Chef Initiative’. The Budding Chef Initiative is curated to create a unique platform for amateur and home chefs to showcase their culinary-cum-entrepreneurial skills at HyperCITY stores.

As a part of its community connect, through the Budding Chef Initiative, HyperCITY aims at establishing a common ground for aspirant chefs, food enthusiasts and home cooks in the neighbourhood to showcase their creativity and passion for food. HyperCITY will provide these local chefs with rent- free space and full support in stores to sell their dishes and establish themselves for a period of one month. HyperCITY will not charge or take any incentive from the chefs concerned. However, the applicant has to sign up to the terms and conditions of HyperCITY and have a valid license from The Food Safety and Standards Authority of India (FSSAI).

Speaking about this initiative, Mr. Manoj Jain, Vice President, Marketing, Visual Merchandise and Loyalty at HyperCITY Retail (India) Ltd, said, “We want to encourage local and keen home chefs to come to HyperCITY and discover their gastronomic potential. With an opportunity to build a meal from the ground up, we, at HyperCITY, hope to empower up-and-comers to run a kitchen of their own. We strongly believe that the HyperCITY Budding Chef Initiative is the first step of encouragement to these potent yet modest chefs.”

So reach out to your nearest HyperCITY store and become the star chef in your neighbourhood!

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