Widex India (100% subsidiary of Widex-Denmark), launched , its new ultra-small DREAM CIC MICRO hearing aids, a unique product, launched for the first time in the country. Mr. Jesper Funding Andersen, Senior Vice-President for Global Sales and Marketing, Widex unveiled the new product at a launch ceremony held in Mumbai. As a noble gesture, the company also donated the hearing aids to the underprivileged children from Josh Foundation, Mumbai worth Rs. 4.50 lacs. Widex, a brand known for its product quality and innovation, is the largest supplier of digital hearing aid devices in India.
Since its launch in May 2013, the DREAM family of advance hearing aids from Widex has set a new standard in hearing aid performance, said Shakeel H Rizvi, Head Marketing, Widex India. By dramatically increasing the input range and maintaining the fidelity of all sounds entering the hearing aid, DREAM gives users incredibly rich and detailed sound. And now a recent trail of hearing aid users confirms that DREAM significantly helps in improving speech perception among hearing aid users, particularly in noise. DREAM also has less battery drain; a recent comparison test of high-end hearing aids showed that DREAM had the longest battery life when streaming.
Speaking at the launch, Mr.Bhupendra Chaudhary, Managing Director & CEO, Widex India says “The new ultra-small DREAM CIC MICRO from Widex is the perfect choice for hearing aid users, looking for a discreet solution that does not compromise on sound. Built on the successful TRUE ISP platform, which is a proven performer, the CIC MICRO provides outstanding sound quality, particularly in difficult listening situations. The new ultra-small micro CIC from Widex is a welcome addition to the discreet segment. Using the latest advanced technology that makes the DREAM family such a success, the CIC MICRO proves that all good things come in small packages.
Mr. Chaudhary states, “We know that many hearing aid users are concerned about the size and looks of their hearing aids. One recent study in the US revealed that over 80 per cent of users would prefer to wear a hearing aid that is small, discreet and almost invisible.* With that in mind, we have developed the new CIC MICRO to look as invisible as possible. It is one of the smallest CIC (Completely- in-canal) models on the market; it’s even up to 30 per cent smaller than our own current CIC hearing aids. But small size doesn’t means ‘small sound. The CIC Micro uses Technology that has been proven to provide outstanding sound. So having difficulties hearing in noisy situations such as restaurants or at sporting events is a thing of the past if you are wearing the CIC Micro.”
“The new product is very easy to use, requiring no adjustment –after your fitting, you simply turn it on and forget that it is even there. It’s that simple. And if you are using hearing aids for the first time, then the special Personal Acclimatisation feature in the CIC MICRO makes it easy to adapt to new sound. The product is available in four price points with different performance levels. Dream 440 Micro CIC at Rs. 250,000; Dream 330 Micro CIC at Rs. 165, 000; Dream 220 Micro CIC – Rs. 105,000 and Dream 110 Micro CIC – Rs. 55,000.” says Mr.Chaudhary.
Mr. Chaudhary informed that “Widex strives to find not just the right solutions but also the most natural solutions. This is reflected in three areas central to this philosophy – technology, design and environment – which together form the basis of natural choice campaign.” He mentions that “the technological success of Widex is based on creating a natural listening experience, resulting in the Widex Sound. The Widex Dream series of hearing aids will offer benefits of more sound, more words & being more personal to the end user.