TheSmallBigIdea wins communication & digital mandate for The Mud Rush 2015!


thesmallbigidea-mudrushTheSmallBigIdea (TSBI), a digital marketing communications agency, has bagged the digital mandate for The Mud Rush 2015. The Mud Rush is India’s Premiere Adventure Festival and in its third successful year! Famous for its Mud Run and fun-filled adventurous obstacles, it is one festival which is looked upon by adventure enthusiasts from around the country!

Harikrishnan Pillai, Co-Founder, TSBI says, “It is really an incredible opportunity for us to work with the most unique adventure festival in the country. Our agenda is to engage the audiences before, during and after the run. The attempt is to make Mud Rush synonymous to adventure outing, fitness & fun, pushing it as a lifestyle decision than a once in a year event.”

Manish Solanki, Co-Founder, TSBI added, “The young India is looking at such events to get out of the city hustle. We are already seeing heavy social traction and are sure it will increase as the event comes closer.”

“We are excited to have TheSmallBigIdea on board. Their energy, creativity and strategic communication approach makes them the ideal partner to work with. They understand the pulse of the brand, the pulse of the audience that we at The Mud Rush are trying to tap.” said Ajay Prajapati, CEO, The Mud Rush.

TheSmallBigIdea is an integrated digital marketing communications company founded by two ex-television marketing professionals. They specialize in integration of ATL initiatives with digital/social media activities. The agency’s clientele includes names like ANDPictures, Esselvision, Reliance Broadcast, Bombay Dyeing, and ZEE Q amongst others.

It would be wonderful to see what Mud Rush has in store for the social media fans of Mud Rush 2015.


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