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SS Rajamouli’s Baahubali 2 crosses 101 days at Aries Plex

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SS Rajamouli’s magnum opus Baahubali 2 has completed 101 days run at Thiruvananthapuram based Aries Plex, the only dual 4K multiplex in India. The movie, which was released on 28 July on a massive number of screens worldwide, has reached the feat on Sunday, 6 August. Considering the huge demand and the fact that more than 99 per cent people still have not got the opportunity to watch the movie in 4K wide screen equipped Atmos facility, the management of Aries Plex has decided to continue the show.

The film was released in over 8,000 screens in Telugu, Tamil, Malayalam and Hindi languages across the globe. A day before the release, it had premieres in many foreign countries. The massive hype for the Prabhas and Rana Daggubati starrer Baahubali 2 helped to break new collection records in the box office.

Many cinemas across the country have been earning good revenue by screening Baahubali movie series. Aries Plex cinemas, promoted by UAE headquartered Aries Group as part of 10 billion US dollar Project Indywood has created numerous milestones in the name of Bahubali movie. Baahubali-The Conclusion will touch Rs 4 crore as gross collection very soon. While for Baahubali-The Beginning, the cinemas had collected more than Rs 3 crore. Aries Plex is the only multiplex in the country which collected more than Rs 3 crore for Bahubali series.

It is expected to cross five crore mark this time for sure with the repeated audience to experience the ultimate beauty of 4K version again and again. “Even people from other states have started coming to experience 4K Bahubali on wide screen at Trivandrum. Considering the huge demand, we are planning to run at least one show throughout the year for promoting 4K & Film Tourism. Aries Plex is just a sample and India will have 2000 such 4K high-end multiplexes across the country by 2020 as part of Project Indywood,” said Sohan Roy, Chairman of Aries Group.

He added that Indywood has launched an innovative, socially committed project titled Indywood Film Tourism to tap the immense potential of film and tourism sectors. “Film and Tourism are an integral part of our life, culture and emotions. It integrates the nation
irrespective of socio, economic, cultural and religious differences. We cannot imagine a day without film and tourism. Indywood Film Tourism is an attempt to promote 4K film tourism and prominent tourism destinations in a city. With this Indywood intends to create a new market which is beneficial to the state by blending the immense potential of film and tourism sectors. The venture will be a boon for enterprises and entrepreneurs in film, hotel and tourism industries,” he said.

Aries Plex, one of the largest cinemas in India, has a seating capacity of more than 1500 (700 seats for Audi 1 dual 4K Atmos) with six screens. Even the re-release of magnum-opus Bahubali 1 got a rousing reception at Aries Plex due to its quality projection 80000W sound in ATMOS. Sohan Roy who is also the Founder Director of Indywood said that moviegoers never get a chance to experience 4K movies in its original quality due to the substandard condition of studios and theatres. “As a solution to this, we floated Indywood consortium comprising 2,000 Indian billionaires and corporates. The Rs 70,000 crore project aims at initiating 10,000 new 4K projection multiplex screens, 1,00,000 2K projection home cinemas, 8K/4Kfilm studios, animation/ VFX studios and film schools conforming to international standards,” he said.

“Indywood means Unified Indian Film Industry and we are planning to expand our operations across the country by the end of 2018. Indywood’s vision is that big budget movies like Bahubali should generate Rs. 2000 crore from Indian market alone in future and through Aries Plex at a small city we have proved that people will rush back to theatres to make it happen if we deliver quality products on high-quality screens,” said the Oscar qualified filmmaker and Forbes listed billionaire Sohan Roy.

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