New Delhi: The 4th edition of Madhya Pradesh Travel Mart with the theme Seek-Discover-Explore will be held at Bhopal from October 27 to 29 this year. Over 200 national and international buyers and about 100 representatives of distinct Indian markets are expected to participate in it. The event will be inaugurated by the dignitaries from the state.
The Primary objective of this mart is to market and promote Madhya Pradesh as a destination throughout the year. The concept is a B2B platform which will bring tourism stakeholders on a platform where they would interact to explore opportunities of mutual trade. The event is being supported by eminent institutions of tourism and hospitality industry including Adventure Tour Operators Association of India, Indian Association of Tour Operators, Travel Agent Association of India and Federation of Hotel and Restaurant Association of India.
Speaking on the occasion, Shri Hari Ranjan Rao, Secretary, Tourism and Public Service Management, Managing Director, M.P. State Tourism Development Corporation, Madhya Pradesh Tourism Board said, “The Travel Mart is an opportunity in which the tourism aspects of the state and the policies and schemes are conveyed to the investors. In the last 3 years of the Travel Mart in Bhopal, it has been experienced that through this one-to-one discussion with tourists, tourism, hospitality and participants of the hotel industry, the efforts being made for the expansion of the area are also being underlined.”
State Minister, Tourism and Culture (Independent Charge), Kisan Kalyavan and Agriculture Development, Shri Surendra Patwa said, “Madhya Pradesh Tourism has touched new horizons of development under the dynamic leadership of Hon’ble Chief Minister Shri Shivraj Singh Chauhan. I am hopeful that this year’s MP Travel Mart will open the way for more investment in tourism sector in the state. This event will give us the opportunity to create a new Tourism Policy, Water Tourism Policy, Heritage policy, Policy of providing accommodation facility centers and Home State schemes.”
The 3rd edition of the travel mart last year was a grand success and saw above 8 crore visitors out of which around 6 lakhs were foreign tourist. This year the number of attendees is expected to cross well over 9 crores. International participants attending this year’s mart are from Singapore, Spain, United Kingdom, United States of America, Netherlands, Germany, Norway, Thailand, Poland, Austria, Australia and France. This year’s focus will be to highlight Madhya Pradesh as a year round travel destination.