Effie India award organized by The Advertising Club, honors effective marketing communications across India. In its 16th edition held recently in Mumbai, over 1,000 advertising professionals attended the ceremony where in One Grand, 15 Gold, 36 Silver, and 49 Bronze Effies were awarded to the 196 entries received.
The entries, which witnessed 21% rise over the previous year, were judged by 275 industry leaders from across Mumbai, Delhi, and Bangalore. MRSS India, the country’s first and only market research firm that is listed on the Bombay Stock Exchange was asked to be their analytics partner and deep dive into the judges views.
Best Practices/Learnings ; Way results were presented ; Getting the challenge right ; Story Telling were some of the key things worth sharing from the EFFIES Repository. The strongest aspect in all the contributions was the quality of ‘insighsts/ideas ‘ compared to various other aspects.
“We were pleased to be associated with Effie 2016 and look forward to our increasing contribution in the domain of evaluation of creativity and content.”said Raj Sharma, chairman, MRSS India.