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First Khadi Franchise Showroom inaugurated

Navi Mumbai: Khadi and Village Industries Commission (KVIC), in yet another initiative
created a history by giving a Khadi Franchise Showroom to the people of Navi
Mumbai  by opening its  another  Chain of Franchisee Showroom* –   Design
Aricoz ,Khadi India store,#17 shop, Real Tech Park, Vashi, Navi Mumbai.
Near Inorbit mall opp. Tunga Hotel on  16 October  2017.
 Pleased to inform  over this latest series of venture, KVIC Chairman Shri
Vinai Kumar Saxena said,” it is our mission to make Khadi available at
every door step for sale. This franchisee inaugurated here today is another
step in this direction.  We are planning to bring up a robust sales network
in every town, District and city. The response is very encouraging. We have
received interest in franchisee sale from major metro cities like Mumbai,
Delhi, Chennai, Puducherry, Goa, and Kolkata and even for Dubai for KHADI
INDIA outlets”.
 He further said  ”  due to  pro-active support of our Hon’ble
Prime Minister Shri Narendra Modiji who has been championing cause of Khadi
through *Maan Ki Baat*  the demand of Khadi has been surging between the
sales of Khadi during 2016-17 rose to Rs. 2005 crores from a figure of Rs.
1510 crores in the previous year which is 33% increase. The total KVI total
over of the sector is an astounding figure of Rs. 51997 crores making it
one of the very large supply base in the Country. We have a vision of
increasing Khadi production by 5 times reaching a target of 6000 crores in
the next 3 years which would also generate an additional estimated
employment up to around 2 millon.”
 “KVIC has taken several marketing initiatives in the recent past, to
involve corporates like Raymond, Arvind Mills Ltd, ABFRL and NIFT and PSUs
like ONGC, Railways, REC, Ministry of Health, Delhi Police, NTPC, Air
India, JK Cement etc for providing quality products to the high end buyers
and developing global market for Khadi and generating sustainable
employment to its artisans”, he added.
 On the other hand,   Ms. Saree Basu   says, “Retail is a new vertical
started by Design Aricoz of which khadi India store in New Mumbai is the
first and subsequently few more stores we plan to open both in the country
and abroad.” Sharee has been associated with KVIC for almost 15 years as a
designer and has won many awards for KVIC for designing various events and
exhibitions and most recently designed the tableau for KVIC at Rajpath on
26th January.  Her love and passion for khadi has given her the urge to
start this store.
 The retail shop of the Franchisee at the Franchisee Premises will sell only
the Products approved by KVIC and not sell any products which do not bear
Khadi* Mark* as per Khadi Mark Regulations, 2013 issued by Khadi and
Village Industries Commission.
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