-A digital campaign by Vodafone to encourage real conversations
A father shares a special bond with his child in many ways. For many, a father is a role model – the first real hero. From childhood to adolescence to adulthood, he plays an influential role in the child’s life. Over the years he has beautifully taken up the role of a buddy and a caretaker at the same time.
Vodafone recently conducted a social experiment which encouraged people to keep their phones aside for some time and actually talk to the person in front of them. The digital campaign #LookUp received an overwhelming response from people across.
Inspired by the success during Valentine’s Day,Vodafone is encouraging people to #LookUp this Father’s Day too and have ‘real conversations’.
The campaign is based on the insight that the real world has come closer through a virtual window, but we have begun living in a virtual world, where we laugh, dream, follow, like and converse through our mobile phones. We are digitally over-connected, and communicate with speed and often use emoticons and emoji instead of words.
This Father’s Day, Vodafone is releasing a video encouraging real conversation with your father and encouraging people to show some love offline.
FB Link to the Video: https://www.facebook.com/zoozoo/videos/10155040287009818/
YouTube Link to the Video: https://www.youtube.com/watch?v=wZaL51Vxzew
Siddharth Banerjee, EVP – Marketing, Vodafone India said “India is one of the fastest growing Data markets today, and more and more conversations happen online on social media. We rolled-out our social experiment #LookUp to encourage real offline conversations on Valentine’s day which resonated well. We have extended this for Father’s day to make the day special by allowing users to create memories and have real offline conversations.
Experiencing this social change as a father, Shankar Mahadevan said, “In today’s digital day and age, I find that we are more interested in ‘what else’ is out there rather than what is in front of us, even if it is our own child or parent. I am lucky to have children who spend quality time with me offline!! Vodafone has captured this new digital reality of us – and I too feel that love needs to be showcased offline!”
Celebrating this Father’s Day, Siddharth Mahadevan said, “There is something addictive about being online and unfortunately we tend to forget about the world around us. But I am lucky that we consciously make it a point to spend time with each other offline too !! Happy Father’s Day, dad – and to all the great father’s reading this!”