India: BIBA, the leading Indian ethnic wear brand launches ‘Who’s That Girl?’ campaign glorify in gits bright and vibrant Spring Summer Collection 2017. The campaign celebrates the beauty and confidence of modern woman who strongly believes that dressing in ethnic wear is the most flattering expression of her personal style. The campaign recognizes women who are not only beautiful but stand out more because of the inner beauty they reflect through the things they do.
The collection is crafted out of comfortable fabrics exemplifying modern silhouettes, experimental prints and whimsical patterns in rich and fresh colour palette. Springs and summers are all about splashes of beautiful colour. BIBA’s latest collection is a unique combination of contemporary yet traditional designs which are bold and graceful, casual and classic at the same time.The new range highlights perfect styles for all occasions. The collection comprises of SKD (Salwar Kameez Dupatta), ethnic Mix n Match kurtas, palazzos, leggings, skirts, unstitched pieces and BIBA Girls – the much loved kids’ collection.
Keeping the season’s freshness and energy in mind, BIBA has designed its four new exclusive ranges – Art in Style, RuiPhool, Mud Art and Tree of Life. Each piece exuberate the spring summer elements – bright, vivacious, fashionable and yet so sophisticated.