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Bank of Baroda’s Unique Initiative to Promote Indian Classical Music

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Bank of Baroda, has always been at the forefront in promoting Indian Classical Music which is a powerful reflection of the cultural heritage of our Country. The Bank has been regularly associated with various artists and well known performers to popularize classical music of India.

In continuation with the same tradition, Bank of Baroda, is exclusively supporting ‘Udayswar@Prithvi’a collaboration between PanchamNishad and Prithvi Theatre, with the objective of encouraging theendeavour to preserve and promote the rich traditional performing arts of India.

‘Udayswar@Prithvi’ – a concert of morning ragas, is an unique acoustic experience, wherein, the intimacy and excellent acoustics of Prithvi Theatre enables an unadulterated exchange of music between the artiste and the audience making it unlike any other in today’s age of microphones and amplification.

With Bank of Baroda’s exclusive support, the first of the eleven shows of ‘Udayswar@Prithvi’began with a scintillating performance by Shubha Mudgal and will be followed by performances by rising and renowned vocal and instrumental Indian classical musicians on the 3rd Sunday of every month.

Speaking on the occasion of the first concert, P.S. Jayakumar, MD & CEO of Bank of Baroda expressed his happiness with the association and said “Udayswar@Prithvi is a great platform to showcase the depth of Indian Classical Music and Bank of Baroda will keep collaborating with such initiatives to encourage & promote classical music.”

Ashok Kumar Garg, Executive Director of the Bank expressed that, “Our bank recognized the uniqueness of the acoustic experience that ‘Udayswar@Prithvi’ offers and decided to support this concert series for the passionate and sincere efforts made by the organisers to develop the interest of art lovers of Mumbai in Indian Classical Music”.

Rakesh Kumar Bhatia, General Manager -Marketing says “Bank of Baroda is known in the industry for undertaking new experiments and Udayswar@Prithvi is a bold experiment by the Bank in the Classical Music space”. Shashi Vyas of Pancham Nishad, is pleased with the overwhelming response of the music lovers.

 

IANS

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