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Adlabs Entertainment Limited Public Issue opens March 10, 2015

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Mr. Manmohan Shetty, the entertainment and Media baron who promoted the company Imagica – The Theme Park, which is one of the leading theme parks in India. The theme park features a diverse variety of rides and attractions of international standards, food and beverages (“F&B”) outlets and retail and merchandise shops, designed to appeal to a broad demography of the Indian populace, delivering memorable experiences, with a strong value proposition. Imagica – The Theme Park is a part of Adlabs Mumbai, a ‘one-stop’ entertainment destination that the Company offers at this location. Adlabs Mumbai also includes Aquamagica, a water park, which became fully operational on October 1, 2014; and a family hotel, Novotel Imagica Khopoli (managed by Accor Group), the first phase of which is expected to be completed by March 2015. Adlabs Mumbai, spread over an aggregate area of approximately 132 acres, is located at Khalapur, which is 74 kilometres from Mumbai, off the Mumbai – Pune Expressway. Until December 31, 2014, over 1.56 million guests have visited Imagica and Aquamagica. With addition of the water park, the soon-to-be-launched hotel and the snow park, the Company believes it will be able to enhance guest experience at Adlabs Mumbai and position Adlabs Mumbai as a wholesome entertainment destination.
Mr. Shetty disclosed during a press conference to announce that the company will sell up to 2,03,26,227 equity shares of face value of Rs 10. The issue comprises a fresh issue of 18,326,227 equity shares and an offer for sale of 2,000,000 equity shares by Thrill Park Limited. At the lower band of Rs 221, the issue will raise Rs 449.20 crore while at the upper band of Rs 230, the IPO will mop up Rs 467.50 crore. The IPO will close on March 12. The minimum Bid lot is 65 equity shares and in multiples of 65 equity shares thereafter.
The Issue is being made through the Book Building Process wherein at least 75% of the Issue shall be allotted on a proportionate basis to Qualified Institutional Buyers (“QIBs”), provided that the Company and the Selling Shareholder may allocate up to 60% of the QIB Portion to Anchor Investors on a discretionary basis. Anchor investors shall bid on Anchor Investor Bidding Date (March 9, 2015). Further, not more than 15% of the Issue shall be available for allocation on a proportionate basis to Non-Institutional Bidders and not more than 10% of the Issue shall be available for allocation to Retail Individual Bidders in accordance with the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009 (the “SEBI ICDR Regulations”), subject to valid Bids being received at or above the Issue Price.
While interacting with media Mr. Shetty pointed that he has the best talent pool who will deliver the desired result he was supported by his daughter Ms. Pooja Shetty Deora as advisor to the company who take keen interest in Marketing and strategy areas for a fast paced growth and profitability.

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