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GOVERNOR TO INAUGURATE COMMUNITY CLEANLINESS CAMPAIGN

MUMBAI, FEBRUARY 13: Governor of Maharashtra, Shri Ch Vidyasagar Rao participated and launched the Mumbai Chapter of the I LOVE CLEANLINESS campaign undertaken by the Dawoodi Bohra community members residing in Mumbai on Friday, 13th February 2015.

The project was organized by the Burhani Foundation-India (BFI), an environmental research and awareness institute established by the 52ndDai al Mutlaq, the Late Dr. Syedna Mohammed BurhanuddinRA and by Nazaafat, a community organization involved in the promotion and awareness of civic hygiene, neighborhood cleanliness and urban greenery.

The I LOVE CLEANLINESS campaign is a continuation of the world-wide cleanliness drive started four years ago by the community under the directive, support and blessing of Syedna BurhanuddinRA and the present 53rd Dai, His Holiness Syedna Mufaddal SaifuddinTUS. It now supports the Swachh Bharat Abhiyan initiated by the Prime Minister, Shri Narendra Modi.

On Saturday, February 14th, this ambitious, long-term cleanliness campaign is to be taken-up in other wards in Mumbai city and in over 500 villages, towns and cities across the nation where the Dawoodi Bohras reside.

Taikhoom Mohyiuddin Saheb, a Trustee of BFI stated that “as to accomplish a high percentage of success in the long-term, a holistic approach has been adopted in the cleanliness drive. “The campaign’s motto is from a teaching of Prophet MohammedPBUH that, Cleanliness Is Part of One’s Faith”, he added. Moreover, prior to the inauguration of the campaign, the Governor first paid floral tributes at Raudat Tahera, the mausoleum of the 51st Dai Syedna Taher SaifuddinRA and the 52nd Dai Syedna Mohammed BurhanuddinRA at Bhendi Bazaar, Mumbai. Over 400 highly respected community leaders, Masjid Imams in the vicinity, local residents, business people, professionals, volunteer corps, and students participated enthusiastically in the program.

Apart from the Governor, prominent politicians, senior government bureaucrats, and BMC officials also attend the launch of this cleanliness campaign which shall cover Ward 2 and 3 of the municipal corporation of Greater Mumbai.

Long-term measures for the neighborhoods’ civic hygiene, including solid waste management, fogging and beautification have been worked-out with the guidance and assistance of civic officials and municipalities of all the areas which may come under the ambit of the program. Additionally, BFI shall regularly distribute circulars, pamphlets, badges and banners all around the year in its efforts to maintain a responsible coordination between citizens and the municipalities and monitor the continuance and productivity of this pertinent initiative.

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